Would you buy a Dodge Durango because Ron Burgundy told you to? Apparently people would, because a new set of hilarious ads featuring the Anchorman himself have pushed the Durango’s sales up by an impressive amount.
And this isn’t even one of those “60 percent of the time, it works every time” things either – this is the real deal. Don’t act like you’re not impressed.
From Ad Age:
Sales of the re-engineered Durango climbed 59% in October to 5,120 units and are up 50% for the year. Edmunds.com analyst Michelle Krebs said shopping for the Durango “soared on Edmunds.com after the ads launched” on Oct. 5.
Dodge brand boss Tim Kuniskis said: “We’ve seen almost an 80 percent increase in Web traffic alone since the campaign launched.”
Mr. Kuniskis said: “Durango sales have been very strong this year, and the Ron Burgundy Durango ads are absolutely building on that momentum.”
Only 13 ads have been released so far, but Will Ferrell actually recorded 70 of them. The word is Dodge plans to release them all, so stay tuned!