I don’t know. Maybe I’m just a sucker for musicals and cheap action thrills. But this ad seems to blend the two uncannily well, and the best way I can describe it right now—which I’m sure was anticipated—is “ridiculous” and “awesome.”
Adweek did point out the curious selection of Lou Reed’s song “Perfect Day” for this spot:
Is that a touch of irony in the song selection, too, since it’s allegedly about addiction?
I’m going to refrain from commenting on the legitimacy and severity of videogame addiction, but I would like to leave you with Sony’s earlier ad for the Playstation 4, which was equally as brilliant as this one: