Apple promised its reveals would “brighten everyone’s day,” and it certainly has. Today Apple unveiled the iPhone 5S, which will stand as the company’s flagship and top-tier smartphone. It will come in three colors: slate, gold and silver. It’s made of high-grade aluminum with beveled edges and features the A7 processor, the first ever 64-bit chip on a smartphone. This chip is more than twice as fast as the A6 on the current iPhone 5, while graphics have been benchmarked to be 56x faster as well. The improved battery is expected to hold up to 10 hours of 3G talk time or LTE browsing, or 250 hours in standby. The camera has been updated with a new sensor, flash and lens.
“The iPhone 5S is perhaps the most forward-thinking phone anyone has ever made.” Phil Schiller, senior vice president of worldwide marketing.
The iPhone 5C was also revealed and is set to replace entirely the iPhone 5, so there will be no price change, said Tim Cook. The phone will come in 5 very bright colors – green, white, blue, red, and yellow. The entire back and sides are made from a single piece of polycarbonate “so you won’t see seams, or part lines, or joins,” said Schiller. Though they look like plastic versions of the iPhone 5, they are steel-reinforced inside, a new structure that also serves as an antenna. While the battery is larger, the iPhone 5C will also feature the A6 processor and an 8 megapixel rear camera. New features include Face Time HD, larger pixels, and backside illumination. The phone will also support more LTE bands than any other smartphone in the world, and will come with dual-band wifi and bluetooth 4.0. It will cost $99 for the 16GB and $199 for the 32 GB under a contract.
Apple announced details of iOS 7, including an updated lockscreen, a more “harmonious layout” on the homescreen and other new features. These include being able to pull down to access search from anywhere on the home screen; a multi-tasking view which looks similar to Google’s Cards; and updates to Safari. Siri received some attention, with Craig Federighi, SVP of Software engineering, showing off Siri’s ability to search tweets, photos and Wikipedia. Textured ringtones were introduced, and system alert sounds were updated. iOS7 will also operate in 64-bit with the iPhone 5S, and Apple’s own apps will do the same. iOS7 will be available for iPhone 4 and later, iPad 2 and later, iPad mini and iPod Touch 5th Gen.
“iOS 7 will quickly become the world’s most popular operating system.” – Tim Cook, CEO Apple